Work

The need behind each build, and what it took to solve it.

Client work

Bachata Bakery order page
Food & Beverage Custom Code

Demand Control: Bachata Bakery

A presale window opens and closes ordering on a schedule, so a one-person kitchen sells only what it can fill.

The Challenge: A one-person kitchen kept getting buried by more orders than it could fill, with no way to pause demand without manually turning customers away.

The Approach: A fully custom-coded storefront (no templates) with a presale window that activates and deactivates ordering on a schedule, backed by dynamic order forms and deep SEO work.

The Result: The kitchen controls demand instead of chasing it — orders land only when there's capacity to fill them.

Construction / Contracting WordPress

Trust Before the First Call: MLJ Signature Contracting

Licensing and lead-safe certification shown up front, with an inquiry form that routes each lead to the right person.

The Challenge: Homeowners needed to trust a contractor before they ever picked up the phone, in an industry where licensing and safety compliance are exactly what people worry about.

The Approach: A WordPress site surfacing licensing and EPA lead-safe certification across three jurisdictions alongside six core service lines, with a service-aware inquiry form routing leads to the right team member.

The Result: Homeowners arrive pre-sold on credibility, and leads land with the right person on the first try.

MLJ Signature Contracting website
Gurvis Miner Dispute Resolution website
Legal / Mediation WordPress

Independent Credibility: Gurvis Miner Dispute Resolution

A solo mediator's site with a custom intake form, built to compete with larger firms.

The Challenge: An independent mediator needed to compete for cases against established firms without their staff or budget behind him.

The Approach: A WordPress build with a custom client-intake form, mobile-first responsive design, and optimized load times — all in on credibility signals up front.

The Result: A polished web presence that gives a solo practitioner the same digital authority as a full firm, with an intake flow that turns visitors into qualified leads.

Beauty / Makeup Artist Custom Code

Booked Appointments: Raquel Ariana

A mobile-first booking-inquiry site for a makeup artist serving four states.

The Challenge: A freelance makeup artist serving a four-state region was losing phone-browsing visitors before they ever reached out.

The Approach: A single-page site with services and pricing in a clean scrollable layout, integrated booking-inquiry forms, and a custom visual identity built to earn trust before the first message.

The Result: A mobile-first site that turns casual browsing into booked sessions, with a brand presence strong enough to compete for higher-end bridal and event work.

Raquel Ariana website
Gregory Duane website
Fashion / Bridal Squarespace

Bespoke Online, Bespoke In Person: Gregory Duane

Secure checkout plus fitting appointments for a custom suit and bridal boutique.

The Challenge: A custom suit and bridal boutique needed to sell online without the site feeling like a generic e-commerce template.

The Approach: A full custom design overhaul on Squarespace's commerce platform, layering secure checkout with appointment booking for tailored fittings and consultations.

The Result: An elevated, bespoke-feeling storefront that sells online and books consultations without diluting the boutique's handcrafted brand.

Built for myself

Tools I made to solve my own problems. They show what I can build; the client work above shows who I have built it for.

Boston Marathon Qualifying Forecast app dashboard
AI-Assisted Workflow Data Modeling

Predictive Analytics: The Boston Marathon Forecast Engine

The Challenge: Taking complex, multi-variable athletic training data (pace decay, weekly volume, historical benchmarks) and projecting accurate qualification probabilities.

The Architecture: Built using AI Agents as an engineering co-pilot to eliminate boilerplate friction, allowing 100% of the cognitive focus to remain on mathematical logic and UI execution.

The Result: A production-ready forecasting web application conceptualized, built, and deployed in hours instead of weeks.

Data Pipeline Dashboard UI

Data Aggregation: Diamond+ Sports Analytics

The Challenge: Consolidating massive amounts of fragmented baseball performance data into a clean, actionable interface for rapid decision-making.

The Architecture: A custom EH+ composite score—weighting hard contact, whiffs, launch angle, exit velocity, and chase rate—computed across seven seasons of Statcast data and rendered in a fast, fully filterable leaderboard.

The Result: A deployed analytics platform with hitter and pitcher leaderboards, side-by-side player comparison, position and plate-appearance filters, and a full stat glossary—high-signal metrics with zero noise.

Diamond+ MLB Statcast leaderboard UI
TruePace race goal forecaster landing page
Predictive Modeling Training Plans

Goal Forecasting: TruePace Race Planner

The Challenge: Expanding the Boston forecast engine into a goal-first product—runners needed more than a projection; they needed to know whether a race goal was realistic and what training would get them there.

The Architecture: Goal time + recent race baseline feed a verdict model (On track / At risk / Unlikely), intensity what-ifs, and an auto-generated training plan built from the same performance inputs.

The Result: TruePace—a deployed web app that turns race ambition into an honest forecast and a followable plan before you commit to the block.

Dashboard UI AI Narrative Real Estate Ops

Middletown Market & Pipeline Demo

The Challenge: Real estate team leads already see CRM boards and BI charts—but rarely one discovery-ready product that combines local market context, agent pipeline health, multi-agent performance, and a plain-language AI summary they can trust in a 20-minute call.

The Architecture: A two-view static dashboard—Market & Pipeline plus Agent Performance—fed by JSON contracts: synthetic Middletown-area deals, an API-ready market snapshot with an interactive price trend, agent comparison metrics, and sample AI narrative panels written in business language. Vanilla HTML/CSS/JS keeps deploy friction near zero.

The Result: A shareable multi-board discovery demo that shows how custom dashboards + AI narrative sit on top of market, pipeline, and agent data—honestly labeled where data is sample vs. live-ready—built for consulting conversations, not as a full CRM replacement.

Middletown Market & Pipeline dashboard with AI narrative, market snapshot, and Agent Performance nav

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