Independent Credibility: Gurvis Miner Dispute Resolution
The Challenge: An independent mediator needed to compete for cases against established firms without their staff or budget behind him.
The Approach: A WordPress build with a custom client-intake form, mobile-first responsive design, and optimized load times — all in on credibility signals up front.
The Result: A polished web presence that gives a solo practitioner the same digital authority as a full firm, with an intake flow that turns visitors into qualified leads.
Demand Control: Bachata Bakery
The Challenge: A one-person kitchen kept getting buried by more orders than it could fill, with no way to pause demand without manually turning customers away.
The Approach: A fully custom-coded storefront (no templates) with a presale window that activates and deactivates ordering on a schedule, backed by dynamic order forms and deep SEO work.
The Result: The kitchen controls demand instead of chasing it — orders land only when there's capacity to fill them.
Booked Appointments: Raquel Ariana
The Challenge: A freelance makeup artist serving a four-state region was losing phone-browsing visitors before they ever reached out.
The Approach: A single-page site with services and pricing in a clean scrollable layout, integrated booking-inquiry forms, and a custom visual identity built to earn trust before the first message.
The Result: A mobile-first site that turns casual browsing into booked sessions, with a brand presence strong enough to compete for higher-end bridal and event work.
Bespoke Online, Bespoke In Person: Gregory Duane
The Challenge: A custom suit and bridal boutique needed to sell online without the site feeling like a generic e-commerce template.
The Approach: A full custom design overhaul on Squarespace's commerce platform, layering secure checkout with appointment booking for tailored fittings and consultations.
The Result: An elevated, bespoke-feeling storefront that sells online and books consultations without diluting the boutique's handcrafted brand.
Trust Before the First Call: MLJ Signature Contracting
The Challenge: Homeowners needed to trust a contractor before they ever picked up the phone, in an industry where licensing and safety compliance are exactly what people worry about.
The Approach: A WordPress site surfacing licensing and EPA lead-safe certification across three jurisdictions alongside six core service lines, with a service-aware inquiry form routing leads to the right team member.
The Result: Homeowners arrive pre-sold on credibility, and leads land with the right person on the first try.
Every client had a different problem. Same process solves yours.
Whether you need a credibility-first rebuild, a demand-control system, or a booking flow that actually converts, I can architect the site your business needs.
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